Creating in the Age of Social Media Virality ft. Johanna Renoth
A beautiful, brilliant, discerning and optimistically critical approach to Instagram and social media. I’m OBSESSED with the work of today’s guest, Johanna Renoth. Johanna is a researcher on technology and its effects on culture, well-being, and democracy. She’s been a tech founder and entrepreneur, VC fellow, executive coach, duty editor, crisis reporter, and researcher, among other things. Currently, she’s focused on sharing her PhD-level research on Instagram and the effects of technology on democracies, culture, and well-being.
Learn more about her work at https://www.johannarenoth.com and definitely check out her upcoming Digital Wellness Guides!
Click here to join the waitlist for her first guide, getting released Mar. 11th and use coupon code Caroline20 to get 20% 🎉
Wanna learn more about Peaceful Money?
Here’s the link to go down the rabbit hole!
Inside this episode…
first 10ish minutes ~
who Johanna is and why she’s so awesome 💜
a copywriting aha moment I had yesterday thanks to the brilliance of Ilana Kihn and how it inspired a complete re-write of the Peaceful Money sales page in a matter of hours ☮️💸👀💎
10:00ish to 20:00ish ~
sovereignty in how we take in information about Instagram and from content on the app itself
noticing how we receive messaging from online content
20:00ish to 30:00ish ~
clickbait in mainstream media and how that’s influenced content online
what exactly is the attention economy?
how addictive qualities in social media got born in the first place
30:00ish to 40:00 ish ~
being a creator in the age of virality
an honest conversation about feeling powerless as both creator + consumer with an ever-changing algorithm
taking a critical eye to the middleman role that Instagram plays between creators and their communities
Jim Collins 5 Stages of Decline in business and a candid reflection on where Meta is in the process of decline
40:00ish to 50:00ish ~
nostalgia for Instagram of yesteryear 😂
tips + support for creators on Instagram on how to stand in your sovereignty on the app
the importance of diversifying how you communicate with your online community
our vote for a creator’s union 😂
Johanna’s digital wellness guides that are coming out sooonnn - get 20% off with code Caroline20
Meta, Web3 and the rise of alternative social medias
50:00ish to 60:00ish ~
imagining how we want to collectively live in harmony with technology
the value of slowing down to deeply think about how we want to work with technology as a society
celebrating the gains we are making as individuals and as a collective around consciously relating to tech
a beautiful moment of reflection on living our lives as unique works of art
Resources from this episode:
Jim Collins Beyond Entrepreneurship 2.0
Check Out Johanna’s Digital Wellness Guides here use code Caroline20 for 20% off 🎉
The brilliant and forward-thinking copywriter, Ilana Kihn
