Brand Messaging, Death of the Internet Guru Age, Money Mindset Minus the Bypassing
If you feel some kinda way about internet gurus, pain point marketing + money mindset that bypasses systemic forces... tune tf innnn bae! This episode was made for you!
We're talking about crafting brand messaging that's deeply honoring of *both* creator and community and boy oh boy it is a beautiful episode.
In this episode:
Lessons learned in 2021 from throwing out the marketing rulebook
How do we integrate the idea that every great story has a villain? Including brand stories...?
What does it look like to craft messaging that honors who you are + your evolution as a creator?
And what about honoring the brilliance, sovereignty and human reality of your community?
Then we deep dive into the parallel between getting stuck in a money mindset healing loop and diet culture 👀
Resources from this episode:
Building a Story Brand by Donald Miller
A great book we didn't mention, but is totally related to this podcast is Burnout by Emily + Amelia Nagoski
Biggest Lessons in 2021 podcast episode
Pain Point Marketing in Mystical Business podcast episode
Wanna join us for the Peaceful Money Masterclass Feb. 21st?
We'd love to have you come hannggg!! Head to carolineaddington.com to learn more and RSVP!
